Description:
What is Melaleuca Marketing.What does the term MARKETING mean for the Melaleuca marketer. Hundreds of business owners ask this question everyday. Most people think that marketing is selling, advertising or public relations. Only a small minority of top marketers understand that marketing also includes needs assessment, marketing research, product development, pricing and distribution. Most people mistakenly identify marketing with selling and promotion only.Its No wonder. We are all bombarded with television commercials, newspaper ads, direct mail, Radio, email and sales calls. Someone somewhere is always trying to sell us something. It may be cliche and it seems that we cannot escape death, taxes or getting sold something.Therefore many beginning and seasoned business owners are surprised to learn that the most important part of marketing is not selling. Selling is only the part of the marketing iceberg that is visible publicly. Selling is only one of several critical marketing functions and often not the most important one. If a marketer does a good job of identifying potential customer needs, developing or representing appropriate products, adjusting pricing, determining efficient distributing, and promoting them effectively, any product or service will sell very easily.Everyone knows about hot products and services to which consumers flock too. When Microsoft designed its Xbox, when Chevrolet designed its first corvette, and when Larry Page and Sergey Brin first introduced Google, these innovators were swamped with orders because they had designed the right product. Not me too products, but distinct ones offering new benefits. Mike Dillard, one of Network Marketings leading attraction theorists, put it this way, the answer lies in basic human psychology, so thats where we need to start.This is not to say that selling and promotion are unimportant, but rather that they are part of a more comprehensive marketing mix.
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